Why VistaLab

A curated library of AI-generated imagery, built by the team behind SuperStock

Prompting is easy to start. Difficult to perfect.

Vision models promise infinite creativity, but in practice many users struggle to achieve consistent, usable results. Model selection is confusing. Styles converge on the same limited aesthetics. Time spent prompting replaces time spent creating.

Meanwhile, the line between AI-generated and human-created imagery has become increasingly blurry across the industry. Clients are asking fundamental questions: Who made this? How was it created? What am I actually licensing?

Skip the prompts. Find what you need.

VistaLab offers millions of high-quality AI images, ready to go. Every image is actively curated to reduce the "slop factor" that plagues AI generation. Powerful search and discovery tools help you find the perfect image quickly, whether you're searching by keyword, color, or visual similarity.

We believe AI imagery has real market fit for many visual communicators. The question isn't whether AI belongs - it's where it belongs. VistaLab is our answer: a separate, intentional platform for AI content.

One price. Everything included.

For a single low per-image price, you get the complete package - no hidden fees, no usage tiers, no surprise invoices.

Unlimited Hi-Res Downloads

Download as many times as you need, in the highest resolution available. Your purchase never expires.

Full Commercial License

Use it anywhere - websites, ads, products, social media, client work. One license covers it all.

AI Prompt Recipe

Get the exact prompt and settings used to create each image - a perfect starting point for making your own variations in your favorite AI tools.

Example: AI Recipe included with every purchase
AI Prompt Recipe Generator - see the exact prompts and settings behind every image

Every purchase includes the full prompt recipe - model, settings, and techniques revealed.

50+ years of visual storytelling

VistaLab is built by SuperStock , a creative partner to brands, agencies, and publishers around the world since 1973. Founded by photographers, for photographers, SuperStock has stayed true to its roots - championing artist-driven curation, bold storytelling, and scroll-stopping visuals.

Today, the SuperStock library includes over 35 million images and videos spanning contemporary photography, fine art from the world's top museums, vintage archives, and premium footage. From boardrooms to bulldogs, architecture to avocados - ready for any brief.

When authenticity matters, VistaLab actively points buyers to SuperStock's human-created imagery. We're not replacing real photography - we're giving it a clear, trusted home while participating thoughtfully in the evolving AI landscape.

50+
Years in business
35M+
Images & videos
3
Global offices
Coming Soon

The Vista -> Lab

VistaLab will expand into a full AI production environment - helping you create, not just find. Access top vision models like Flux, Imagen, and more in one place. Learn effective prompting techniques. And when your work is derived from a contributor's image, they earn royalties. It's AI content creation with an upside for everyone.

We don't just toss you random images

When you reach out, we treat it like a creative mission - one we're actually excited about. Need something specific, weird, wildly niche, or just plain cool? We're on it. Our visuals have made it onto billboards, magazine covers, movie sets, and everywhere in between.

Simple licensing, global pricing, and expert support. Need just one image? Go a la carte. Want full access? Grab a subscription. And if you need help hunting down the perfect shot, our team is ready to dig deep and deliver.

Explore SuperStock.com